The Brief

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AIA once needed to bring out their proposed vehicle insurance scheme to the public - in a creative way. They believed in a creative visual campaign to bring the message - clear and wide.

Mebox - Portfolio Image

Mebox; we came up with a concept to show why and how it’s important to have the vehicle insurance and gave a verbal identity for the campaign ‘ insure, before it’s too late ‘.

Mebox - Portfolio Image

We studied and developed a design element using on vehicle seat belts – which could really grabbed the attention in all places it displayed, in subway stations and billboards.